AI PRODUCT MANAGER

I take complex processes and make them simple.

Product Manager for B2B and AI products. I turn tangled, people-heavy workflows into clear products that teams actually adopt - increasingly by putting AI agents to work inside the process itself.

8 users - scattered

->

4 users - one dashboard

WHAT I DO

01

AI agent workflows

Agent-based processes with real context management - not one-off prompts - that do meaningful work inside the product.

02

Process simplification

Map the whole workflow and the people in it, then collapse it into something fewer people can run, faster.

03

Human-in-the-loop systems

AI does the heavy lifting; people review and validate. Essential for regulated, high-stakes environments.

SELECTED WORK

Two ways I've used AI to collapse slow, manual work into fast, supervised processes.

Case 01Mobideo

AI-assisted workflow consolidation

Replaced a fragmented, 8-person workflow with a single AI-assisted dashboard - halving the team needed and saving the remaining members 70% of their time.

8 -> 4
users required
70%
time saved per user
50%
smaller team

The problem

At Mobideo, a B2B platform for managing complex industrial operations, a core workflow was spread across eight different users - each handling their own tasks, checklists, and file uploads, with no single place to see or coordinate the work. It was slow, people-heavy, and error-prone.

My role

I led this end to end - driving the design and build largely on my own using AI tools, with some support from a developer. I owned the workflow design, the dashboard UX, and the integration of AI agents into the process.

Key decisions

  • -Consolidated a multi-step, multi-user process into one dashboard rather than improving each step in isolation.
  • -Embedded AI agents directly into the workflow so the system handled more of the work automatically.
  • -Designed for fewer, more empowered users - a deliberate bet on efficiency and cost savings.

AI quality & iteration

To make sure cutting the team in half didn't lower quality, I built an evaluation and feedback loop into the process. Agent output was checked against expected results, and reviewer corrections fed back as a source of improvement - so the agents got more reliable over time. The dashboard made it clear what the AI had done versus what needed a human, which kept users trusting the system instead of re-checking everything.

Case 02Mobideo

AI conversion of manual procedures into digital checklists

Built an AI workflow that converts customers' manual procedures into Mobideo-ready digital checklists - turning weeks of manual work into a fast, human-in-the-loop review.

Weeks -> review
conversion effort
~50
procedures validated
FDA-grade
accuracy preserved

The problem

Mobideo customers need to turn manual instructions and procedures into digital checklists to use them in the platform. Doing it by hand could take weeks, and in many cases the output has to meet FDA standards - so accuracy is non-negotiable and every error carries compliance risk.

My role

I designed the AI workflow end to end - defining how the system interprets each customer's needs, manages context across the conversion, and produces output in the exact format they require.

Key decisions

  • -Built it as an agent-based process with deliberate context management, rather than a single prompt, to handle long and complex procedures reliably.
  • -Designed around a human-in-the-loop model: AI does the heavy conversion, people review and validate.
  • -Made output adapt to each customer's desired format instead of forcing one rigid template.

AI quality & iteration

Given the FDA-grade accuracy requirements, getting the conversion right mattered more than getting it fast. I tested the workflow on a set of ~50 sample procedures and ran an iterative loop with subject-matter experts: SMEs reviewed the AI's output, flagged what was wrong or imprecise, and I used their feedback to refine the prompts and the context the agents worked from. Each round tightened the output - while the SME validation step stayed in place as the auditable human control that kept the process compliant.

ABOUT

An AI Product Manager who builds hands-on - not just specs things out.

Product Manager
Mobideo - 2023-present
R&D Project Manager
Mobideo - 2021-2023
System Implementation Specialist
Ness Digital Engineering - 2020
Implementation Specialist
SRP Analytics - 2019-2020
Yoav Assaf

I didn't start in product - I started in environments where clarity under complexity was everything. After serving as a squad commander in an elite IDF commando unit, I studied Industrial Engineering with a focus on entrepreneurship and innovation. That mix is exactly the instinct AI product work demands: see the whole process, then redesign it.

I moved into software through implementation roles, working directly with clients to fit systems to how they actually operate. That front-line exposure to real user pain led me into R&D project management, running Agile teams and learning to ship complex features reliably.

Today, as a Product Manager at Mobideo, I've made AI the core of my craft. I design agent-based workflows with real context management and human-in-the-loop validation, and I build them hands-on - cutting an 8-person workflow in half, and turning weeks of manual, FDA-grade procedure conversion into a fast review-and-approve step.

HOW I WORK

  • -AI as the engine, not the gimmick - agent workflows that do real work.
  • -Humans stay in control, especially in regulated, high-stakes settings.
  • -Start from the process, not the feature.
  • -Build hands-on - design, prototype, and ship myself.

WORK WITH ME

Open to product roles and select consulting engagements.

Whether you're hiring for an AI product role or need help turning a complex workflow into a working AI-powered product, I'd love to hear from you.

FOR EMPLOYERS

AI/B2B product roles where I can own strategy and build agent-based workflows end to end.

FOR CLIENTS

Consulting on AI product design: agent workflows, process simplification, and human-in-the-loop systems.

LEAVE YOUR DETAILS

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